In 2014 we decided to simplify our cup designs & focus more on the colors. Instead of just using flat colors we kept the fun gradient feel to match the graphics of the truck. We also kept the logos simple because we noticed our customers loved Instagraming their creations for the world to see. So where most cup designs have tons of information on them, we wanted people to see where the creation came from immediately. And from all these customer selfies #konaice was born & our Celebrate Life campaign began.